At one point a couple of years ago, in our communal kitchen at work, we had a sign on the wall that said, “MILK IS NOT FOR DRINKING.” The sign went on to explain that while it was OK to use milk in your coffee or on your cereal, you should not drink glasses of milk.
There was a reason for this, of course. The adult-education centre I teach at provides free breakfast food to any participants who want/need it. This is funded by a grant from the Kids Eat Smart foundation. While we’re all in favour of people getting calcium in their diets, we found we simply couldn’t afford to keep up with the demand for milk. So, to reduce the milk burden, we tried to encourage people to use it only for cereal and coffee.
This wasn’t explained on the sign. It didn’t need to be, because most people understood the context, and those who didn’t, could simply ask one of the staff about the reason for the milk ban (or ignore the sign, as people generally do with signs in communal kitchens).
Now, we live in a ridiculously literate society, in which people are able to write and record the minutiae of their lives in excruciating detail — unlike most people in history, who left very few written traces behind. But let’s just imagine that some computer holocaust in the future wipes out all records of our websites, blogs and Facebook pages, and after the collapse of fossil fuels society breaks down and people have to burn all the billions of books in the world to keep themselves warm. So most written records of our society get destroyed, placing us in the same bracket as people in antiquity.
Now let’s assume that two thousand years later, society has rebuilt itself and historians of the future are digging through the debris for clues to early 21st century culture. Among the traces found by archeologists is a sign, bizarrely preserved in the ruins of what was once The Murphy Centre in St. John’s, Newfoundland, that says: “MILK IS NOT FOR DRINKING.”



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